Top 5 Travel and Local Apps in New Zealand: Q1 2024 Performance

In the first quarter of 2024, the top 5 travel and local apps in New Zealand displayed a variety of trends in terms of downloads and active users. Here’s a detailed look at the performance of Air NZ, Airbnb, Booking.com: Hotels & Travel, Beam - Escooter sharing, and ParkMate (NZ).

Air NZ maintained a steady stream of weekly downloads, peaking at around 5.6K in the week of January 22. Weekly active users showed a slight increase, starting at approximately 13.9K in early January and ending at 14.3K by the end of March.

Airbnb experienced a gradual decline in weekly downloads, dropping from 5.5K in the first week of January to around 3.6K by the end of March. The app’s weekly active users also saw fluctuations, starting at nearly 47.9K and stabilizing around 37.8K towards the end of the quarter.

Booking.com: Hotels & Travel had relatively stable download numbers, with a slight peak in the last week of March at 3.8K. Active users numbers showed some volatility, peaking at 221K in the second week of January and dropping to around 190K by the end of March.

Beam - Escooter sharing saw its weekly downloads fluctuate, starting at 5.8K in the first week of January and ending at 3.4K by the last week of March. Weekly active users showed a slight decline, from approximately 12.3K to 10.2K throughout the quarter.

ParkMate (NZ) displayed a steady increase in weekly downloads, peaking at 3.1K in the week of February 26. However, the app saw a decline towards the end of March, with downloads dropping to approximately 2.3K.

For more detailed insights and data on app performance, visit Sensor Tower.